About the role:
We’re looking for Director of Content Marketing to own our content marketing strategy and brand voice. You’ll be the key linchpin of the marketing team to unite corporate communications and the demand generation team. You’ll also be working across Limeade to create and tell the Limeade story.
Owns brand voice for Limeade and is responsible for evolving the voice as needed
Key contributor to corporate messaging and narrative storytelling projects
Drives integrated content strategy for Limeade
Owns content marketing campaigns for Limeade, managing our integrated marketing calendar, and working across teams to create content
Provides editorial direction for public-facing Limeade POVs and other marketing materials
Strategic oversight of the corporate blog
Identifies thought leadership opportunities and writes high-impact, complex, compelling stories
Partners with creative design, UX, sales, customer service, Limeade Institute and product teams to tell an integrated story
Works with account-based marketing team to provide guidance for personalized quarterly campaigns for key accounts
Guides and mentors other content creators
Educates LimeMates on brand guidelines, grammar, voice, style and storytelling best practices
Researches, tests, repurposes and scales content across marketing channels
Shares content initiatives, best practices and learnings through emails, brown bags and other informational workshops
Ability to demonstrate our values in an on-going and consistent way
An awesome teammate who is passionate about our mission and our work
Experience managing and mentoring team members
Candidates should have at least 7-8+ years of relevant integrated marketing or content marketing experience
Ability to drive content marketing, awareness-building, and demand generation
Must have exceptional writing and storytelling skills (writing samples required) including experience ghost writing articles, contributing to a corporate blog and managing executive thought leadership
Ability to balance need for creativity with a data-driven approach to measuring impact and success
Has exceptional attention to detail and ensures accuracy in all communications deliverables
Can manage multiple communication projects simultaneously and drive strong work-back plans and milestones
Ability to work effectively at all levels – with exceptional poise and executive maturity
Extensive cross-group collaboration and ability to influence at all levels of the company
Ability to thrive in a fast-paced, ambiguous environment
Geek out over industry trends
Limeade provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Limeade will provide reasonable accommodations for qualified individuals with disabilities.
Limeade is an engagement company that inspires employee commitment and elevates company culture. Our mission is to improve well-being in the world.
At Limeade, we take a whole person, whole company and whole ecosystem approach to measurably improve employee well-being and performance. But we go much further than that, helping our customers build cultures that support well-being that move the needle on their business goals. Our engagement platform is immersive and holistic – as it must be to help solve the bigger well-being and engagement problems facing today’s businesses. Recognized for its own award-winning culture, Limeade serves over 100 employers and top global brands.
We're committed to creating a mission-driven, positive culture of improvement made up of the best and brightest people in the business. And we’ve got the awards to back it up: Puget Sound Business Journal ranked us #1 Best Workplace in Washington, and Seattle Business ranked us one of the top three Best Companies to Work for in Washington State. We’re one of the fastest-growing companies in North America (Deloitte’s Technology Fast 500™), and Fortune magazine recognized us as a Best Workplace for Women. Learn more at www.limeade.com